Marketing & Design Packages
Anchor the vision.
Foundations Logo
Overview
The Foundations Logo Package is a streamlined, intentional design offering created to bring clarity and identity to your brand.
It’s ideal for small businesses or creative projects that are ready for a cohesive visual mark but don’t yet need a full-scale brand identity.
The goal is to craft a logo that embodies the heart of your work, rooted in meaning, built for versatility, and designed to evolve with your business as it grows.
What’s Included
1. Brand Discovery & Consultation
45-minute creative call to explore your vision, story, and visual preferences
Brief questionnaire to clarify tone, audience, and desired feeling
2. Visual Direction
Moodboard and colour palette proposal
Typography direction (1–2 font pairings)
1-page visual concept guide to define the aesthetic foundation
3. Logo Design
2 initial logo concepts (each with a unique visual direction)
Up to 2 rounds of refinement on the chosen concept
Final delivery of:
Primary Logo
Secondary or Simplified Logo
Submark (icon or initials version)
4. Final Files & Delivery
All logo files provided in high-resolution (PNG, JPG, PDF)
Colour versions (full colour, black, white)
Final logo usage guide (simple one-page reference for consistent application)
Timeline
Approx. 2–3 weeks from start to final delivery, depending on feedback and revisions.
Investment
650
Process
We begin with the creative consultation and discovery phase.
I’ll send you a visual direction board within 3–5 days.
Once approved, I’ll move into logo design and present two initial concepts.
You choose a direction, we refine it, and I prepare the final package for delivery.
The Heart of the Work
Every logo I create is built with intention, I don’t just design for aesthetics but for meaning. Whether it’s symbolism from nature, a sense of heritage, or the emotional tone behind your business, the aim is to translate what your work feels like into visual form.
Craft it.
Full Brand
The Full Brand Identity Package is a comprehensive offering for brands ready to move beyond a single logo into a fully realized visual and narrative identity.
This package weaves together strategy, storytelling, and design creating a brand that feels not only visually stunning but deeply aligned with your values, essence, and audience.
It’s ideal for small businesses, creative entrepreneurs, or established brands ready to evolve with more intention, depth, and cohesion.
My approach blends marketing strategy with symbolic and intuitive design, grounding your story in visuals that carry meaning and longevity.
What’s Included
1. Brand Discovery & Strategy
90-minute creative consultation (via Zoom)
In-depth brand questionnaire to clarify your mission, voice, and audience
Moodboard development and creative direction proposal
Colour palette curation (primary, secondary, and neutral tones)
Typography system (headline, subhead, body, accent fonts)
Story-based brand strategy outline including tone, keywords, and emotional signature
2. Logo Suite Design
3 custom logo concepts (each with unique symbolic direction)
Up to 2 revision rounds on the chosen concept
Final delivery of a complete logo suite, including:
Primary logo
Secondary logo (horizontal or alternate lockup)
Submark (icon or initials version)
Watermark or stamp variation
Delivery in multiple formats: PNG, JPG, PDF
Full-colour, black, white, and transparent versions
3. Visual Language & Assets
Final brand guide (10-12 pages) including colour codes, font usage, and logo application
Curated photography direction (mood, tone, and content suggestions)
2–3 social media post templates or banners (optional custom add-on)
Optional print collateral (business card or label design)
4. Brand Story & Messaging
Brand essence statement - a poetic narrative that captures the heart of your brand
Mission & values text (for website or About page)
Optional add-on: full website copywriting or editing support
Timeline
6-8 weeks from start to final delivery, depending on feedback and scope.
Investment
2,200
Optional Add-ons:
Business card, label, or postcard design +150 each
Social media graphics package +200
Website copywriting or story package +400
Process
Discovery: We begin with a creative consultation and questionnaire to understand your brand’s essence.
Direction: I craft your visual direction board, colour palette, and brand story outline.
Design: You receive 3 unique logo concepts to choose from. Together we refine your chosen direction.
Delivery: You receive your full logo suite, visual language guide, and brand assets, everything you need for a cohesive and intentional identity.
The Heart of the Work
At Embla Creative Co, I believe design begins with story. Every colour, shape, and line is an extension of your essence, a translation of what you stand for and what you create in the world.
My process is collaborative, intuitive, and strategic. It’s about bringing coherence and beauty to your brand while ensuring every element feels deeply you.
This work is for those who want their brand to breathe, to feel alive, rooted, and resonant.
Product Design
The Product Design Package is created for established businesses or brands preparing to launch a new product and seeking intentional design support to bring it to life.
Whether it’s a new skincare line, candle collection, seasonal product, or small-batch item, this package ensures that your new creation aligns seamlessly with your brand’s visual identity — while standing beautifully on its own.
Through collaboration, storytelling, and design refinement, we’ll shape a product aesthetic that communicates your values, attracts your audience, and reflects the essence of your work.
What’s Included
1. Creative Direction & Consultation
60-minute design and storytelling consultation to discuss your product concept, materials, and aesthetic goals
Review of existing brand assets to ensure cohesive integration
Moodboard and creative direction proposal, including texture, colour, typography, and tone
2. Label & Packaging Design
Custom label design (front, back, and variant options as needed)
Optional submark or product-specific logo
Typography and layout design
Colour palette refinement or extension to suit product
Print-ready artwork setup for your chosen label dimensions and printer specifications
3. Product Story & Copywriting
Short-form product description for packaging, website, or promotional use
Optional ingredient or materials list design for packaging
Guidance on cohesive storytelling across your product line
Deliverables
2–3 initial design concepts
Up to 2 revision rounds on the chosen direction
Final design files provided in print and digital formats (PDF, PNG, AI/SVG if applicable)
Full print-ready package prepared for your manufacturer or printer
Timeline
4-6 weeks from initial consultation to final file delivery (depending on feedback and revisions).
Investment
750–1,200
(Pricing varies based on scope and number of product variations.)
The Heart of the Work
Every product tells a story — from the ingredients you choose to the way it’s held in someone’s hands.
My goal is to design packaging and visual elements that honour that story — work that feels tactile, timeless, and aligned with your brand’s soul.
Through thoughtful creative direction and grounded collaboration, we’ll create something that not only looks beautiful, but feels true.
This is where design meets story, and story becomes something you can hold.
Signature Marketing Strategy
The Signature Marketing Strategy Package is designed for established businesses ready to deepen their presence, strengthen their message, and align their marketing with the true heart of their brand.
This offering goes beyond algorithms and quick fixes, it’s about crafting an intentional, story-led strategy that connects meaningfully with your audience while staying rooted in your values and vision.
Together, we’ll shape a marketing foundation that feels alive, authentic, and sustainable, so your message carries through every touchpoint, from your website to your social media and beyond.
Who It’s For
This package is ideal for businesses that:
Have an established brand or product line but want to expand their reach and clarity
Feel ready to move from scattered content to a cohesive marketing ecosystem
Want to align their strategy with their story, purpose, and ideal clients
Need guidance on how to communicate beautifully and consistently across platforms
What’s Included
1. Deep-Dive Marketing Audit & Brand Review
Full review of your website, social media, and content presence
Analysis of messaging consistency, tone, and visual alignment
Identification of strengths, opportunities, and untapped areas of growth
Summary report with actionable recommendations
2. Brand Story & Messaging Framework
Refinement of your brand narrative and positioning
Key message pillars for marketing and storytelling
Emotional tone mapping: how your brand speaks, sounds, and feels
Audience clarity: who you’re truly speaking to and how to connect with them
Optional brand copy edits for website or social platforms
3. Strategic Marketing Roadmap
3-month marketing plan customized for your goals and platforms
Content direction by theme (aligned with seasons, launches, or campaigns)
Recommendations for content balance (storytelling, education, call-to-action)
Platform strategy: website, newsletter, and social media integration
Suggested posting rhythm and workflows for sustainability
4. Creative Direction & Content Support
Visual storytelling guide (colours, imagery tone, and photography direction)
5 content prompt themes to anchor your storytelling
Optional 1-week content plan to help you implement the strategy with ease
Optional add-on: social media template design for brand consistency
Deliverables
60-minute Marketing Strategy Call (initial deep dive)
Full PDF Marketing Strategy & Story Guide (10–15 pages)
30-minute follow-up session for implementation support
All resources delivered digitally
Timeline
4-6 weeks from strategy call to final delivery
Investment
2200
The Heart of the Work
At Embla Creative Co, marketing is storytelling. It’s the bridge between what you create and the people who need to feel it.
This process is about slowing down, returning to your brand’s essence, and crafting a strategy that feels like you — aligned, grounded, and alive.
We don’t chase trends; we build meaning.
When your message is clear, your people find you.